Aria Saz o Kar
Marketing-unit systemisation, channel expansion from two to six, and team development for durable growth.

Developing a sustainable mix of marketing channels and moving from fragmented activity to a manageable operating structure.
Core deliverables
What the team can use at handover
- Launch the marketing unit and standardise its workflows
- Expand marketing paths from two to six across events, B2B, B2G and digital
- Extend market activity to Tehran and build targeted relationships with specialist NGOs
- Recruit and train a dedicated team for operational continuity
Expected outcomes
The change that should become visible
- Expanded active channels from two to six
- Established a systematic marketing unit and delivery team
Challenge
Developing a sustainable mix of marketing channels and moving from fragmented activity to a manageable operating structure.
Strategic actions
The scope below follows the actions recorded in the published case study.
- Launch the marketing unit and standardise its workflows
- Expand marketing paths from two to six across events, B2B, B2G and digital
- Extend market activity to Tehran and build targeted relationships with specialist NGOs
- Recruit and train a dedicated team for operational continuity
Published outcomes
These outcomes are a faithful translation of figures or conclusions published in the supplied portfolio.
- Expanded active channels from two to six
- Established a systematic marketing unit and delivery team
Source and publication boundary
This page is based on page 6 of the supplied portfolio. No confidential detail or outcome beyond that document has been added.
- Published organisation name and challenge
- Source-supported strategic actions
- Quantified outcomes only where the document states them explicitly
Publication transparency
This page reflects only the engagement scope supported by the source. Quantified outcomes, growth figures and confidential detail are not added without evidence and permission.
- Recorded name and brand mark
- Publishable scope description
- Unsupported claims withheld
How to evaluate this record
This page shows a name and scope that can be supported for publication. A new engagement still requires a separate review of the challenge, internal-team role and required outputs.
- Separate published scope from a performance claim
- Do not treat industry similarity as challenge similarity
- Use discovery to ask about method, ownership and publication boundaries
What should we know before starting?
Next step
