Kaneh Ara Sepahan
Building an international-marketing operation for CIS markets and a data-led path from negotiation to acquisition.

Developing a strategic lead-generation and client-acquisition system across Russia, Kazakhstan and Uzbekistan.
Core deliverables
What the team can use at handover
- Build the international-marketing infrastructure from the ground up with seven specialists across three departments
- Activate four international-marketing paths and develop three brands within the holding
- Analyse negotiations and redesign the customer journey to improve sales productivity
Expected outcomes
The change that should become visible
- Acquired 30 new international clients
- Established market reach across CIS, Eastern Europe and Northern Europe
Challenge
Developing a strategic lead-generation and client-acquisition system across Russia, Kazakhstan and Uzbekistan.
Strategic actions
The scope below follows the actions recorded in the published case study.
- Build the international-marketing infrastructure from the ground up with seven specialists across three departments
- Activate four international-marketing paths and develop three brands within the holding
- Analyse negotiations and redesign the customer journey to improve sales productivity
Published outcomes
These outcomes are a faithful translation of figures or conclusions published in the supplied portfolio.
- Acquired 30 new international clients
- Established market reach across CIS, Eastern Europe and Northern Europe
Source and publication boundary
This page is based on page 6 of the supplied portfolio. No confidential detail or outcome beyond that document has been added.
- Published organisation name and challenge
- Source-supported strategic actions
- Quantified outcomes only where the document states them explicitly
Publication transparency
This page reflects only the engagement scope supported by the source. Quantified outcomes, growth figures and confidential detail are not added without evidence and permission.
- Recorded name and brand mark
- Publishable scope description
- Unsupported claims withheld
How to evaluate this record
This page shows a name and scope that can be supported for publication. A new engagement still requires a separate review of the challenge, internal-team role and required outputs.
- Separate published scope from a performance claim
- Do not treat industry similarity as challenge similarity
- Use discovery to ask about method, ownership and publication boundaries
What should we know before starting?
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