Documented case study

Kaneh Ara Sepahan

Building an international-marketing operation for CIS markets and a data-led path from negotiation to acquisition.

Kaneh Ara Sepahan case study and brand mark
PROJECT

Developing a strategic lead-generation and client-acquisition system across Russia, Kazakhstan and Uzbekistan.

Core deliverables

What the team can use at handover

  • Build the international-marketing infrastructure from the ground up with seven specialists across three departments
  • Activate four international-marketing paths and develop three brands within the holding
  • Analyse negotiations and redesign the customer journey to improve sales productivity

Expected outcomes

The change that should become visible

  • Acquired 30 new international clients
  • Established market reach across CIS, Eastern Europe and Northern Europe
01

Challenge

Developing a strategic lead-generation and client-acquisition system across Russia, Kazakhstan and Uzbekistan.

02

Strategic actions

The scope below follows the actions recorded in the published case study.

  • Build the international-marketing infrastructure from the ground up with seven specialists across three departments
  • Activate four international-marketing paths and develop three brands within the holding
  • Analyse negotiations and redesign the customer journey to improve sales productivity
03

Published outcomes

These outcomes are a faithful translation of figures or conclusions published in the supplied portfolio.

  • Acquired 30 new international clients
  • Established market reach across CIS, Eastern Europe and Northern Europe
04

Source and publication boundary

This page is based on page 6 of the supplied portfolio. No confidential detail or outcome beyond that document has been added.

  • Published organisation name and challenge
  • Source-supported strategic actions
  • Quantified outcomes only where the document states them explicitly
05

Publication transparency

This page reflects only the engagement scope supported by the source. Quantified outcomes, growth figures and confidential detail are not added without evidence and permission.

  • Recorded name and brand mark
  • Publishable scope description
  • Unsupported claims withheld
06

How to evaluate this record

This page shows a name and scope that can be supported for publication. A new engagement still requires a separate review of the challenge, internal-team role and required outputs.

  • Separate published scope from a performance claim
  • Do not treat industry similarity as challenge similarity
  • Use discovery to ask about method, ownership and publication boundaries
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